Sample report — real audit output, not your data
Run your own audit →Independent Marketing Audit — July 5, 2026
Marketing Health Report
B2B SaaS · $10k–$50k/mo · Prepared by AdStake
Moderate risk
Confidence 85% · Data completeness 75%
Measured waste across findings: $10,391 on $15,961 of spend in the data provided. Findings may overlap — see per-finding figures.
Executive Summary
Your advertising account earned a health score of 59 out of 100, placing it in the Moderate risk band. The most material issue is concentrated waste: across the audited data covering $15,961 in spend, $3,790 (24%) sits in two campaigns that recorded zero conversions while sibling campaigns in the same account converted. Compounding this, $2,811 — fully 82% of search spend — flowed to just six search queries that produced no conversions at all. Note that two modules (Creative Effectiveness and Landing Page Experience) could not be evaluated because ad-level and landing page data were not uploaded, so the picture is partial (data completeness 75%). The findings below are drawn from measured figures in your own data and warrant prompt review with your agency.
AdStake Assurance Standard™ Scores
| Module | Weight | Score | Status |
|---|---|---|---|
| Budget Allocation | 20% | 64 | 1 finding |
| Waste Detection | 25% | 30 | 1 finding |
| Tracking Integrity | 15% | 70 | 2 findings |
| Campaign Structure | 15% | 90 | 1 finding |
| Creative Effectiveness | 15% | — | No ad-level report uploaded |
| Landing Page Experience | 10% | — | Landing page data not included in v1 uploads |
Key Findings
1. 82% of search spend went to non-converting queries — Waste Detection, severity 10/10
Six search queries (each with at least $5 of spend) consumed $2,811 without producing a single conversion, representing 82% of all search spend. The top offenders are "competitor crm pricing," "competitor crm reviews," and "free crm software." These are exact sums from your search query data and represent the single largest efficiency leak identified.
Estimated recoverable: $2,811 (measured)
Evidence
- Zero-conversion search queries (≥$5 spend): 6
- Spend on zero-conversion queries: 2811
- Share of search spend: 82%
- Top offenders: competitor crm pricing, competitor crm reviews, free crm software
2. Nearly a quarter of spend is in zero-conversion campaigns — Budget Allocation, severity 9/10
Two campaigns — Competitor Terms and PMax Test — together account for $3,790, or 24% of total spend, while recording zero conversions. Three other campaigns in the same account did convert over the period, which indicates the issue is campaign-specific rather than account-wide. This is a measured figure taken directly from your uploaded data.
Estimated recoverable: $3,790 (measured)
Evidence
- Zero-conversion campaigns with material spend: 2
- Spend on zero-conversion campaigns: 3790
- Share of total spend: 24%
- Campaigns: Competitor Terms, PMax Test
3. Competitor Terms: $2,940 spent, zero conversions — Tracking Integrity, severity 8/10
The Competitor Terms campaign spent $2,940 with no recorded conversions while sibling campaigns converted. This pattern is consistent with either a broken conversion tag on the campaign's landing pages or a genuinely underperforming campaign. The distinction matters because the remedy differs — a tracking fix versus a pause or restructure.
Estimated recoverable: $2,940 (measured)
Evidence
- Campaign: Competitor Terms
- Spend: 2940
- Conversions: 0
- Other campaigns converting: Yes
4. PMax Test: $850 spent, zero conversions — Tracking Integrity, severity 8/10
The PMax Test campaign spent $850 with zero conversions while other campaigns converted, again pointing to either a tracking failure or a failing campaign. Given its smaller spend, the priority is confirming whether tracking is intact before deciding to pause or rebuild. This is a measured figure from your data.
Estimated recoverable: $850 (measured)
Evidence
- Campaign: PMax Test
- Spend: 850
- Conversions: 0
- Other campaigns converting: Yes
5. PMax Test served impressions but generated zero clicks — Campaign Structure, severity 4/10
The PMax Test campaign delivered impressions yet produced no clicks, which typically signals disapproved ads, irrelevant creative, or mis-targeting. Because this issue cannot be tied to a specific recoverable dollar amount, no savings figure is attached. It should nonetheless be diagnosed alongside the campaign's zero-conversion status.
Evidence
- Campaigns with impressions but 0 clicks: 1
- Campaigns: PMax Test
Prioritized Recommendations
- Add the top zero-conversion search queries as negative keywords, starting with "competitor crm pricing" and "competitor crm reviews." — Six queries drained $2,811 (82% of search spend) with no conversions — this is the highest-severity, measured leak and the fastest to stop.
- Confirm the conversion tag fires on the landing pages for Competitor Terms ($2,940) and PMax Test ($850); if tracking is sound, pause or restructure both campaigns. — $3,790 in combined spend produced zero conversions while sibling campaigns converted, indicating either a tracking failure or genuinely failing campaigns — the diagnosis dictates the fix.
- Reallocate the $3,790 currently in the two zero-conversion campaigns toward the three campaigns with demonstrated conversion history. — This directs 24% of measured spend away from non-performing campaigns and toward proven performers, directly serving the stated efficiency goal.
- Review ad approval status and creative relevance in PMax Test to resolve the impressions-with-zero-clicks issue. — Serving impressions with no clicks typically reflects disapproved ads or mis-targeting; resolving it protects delivery even though no specific dollar figure can be attributed.
- Upload ad-level and landing page data to enable evaluation of Creative Effectiveness and Landing Page Experience. — Two modules went unevaluated (data completeness 75%), leaving potential efficiency gains unmeasured; completing the data set will sharpen future audits.
Questions to Ask Your Agency
- Competitor Terms spent $2,940 and PMax Test spent $850 with zero conversions each — can you confirm the conversion tag fires correctly on the landing pages for both campaigns, and share a test screenshot?
- If tracking is confirmed working, what is the justification for continuing to fund Competitor Terms and PMax Test given they represent 24% of spend with no conversions?
- Six search queries consumed $2,811 (82% of search spend) with no conversions — why have terms like "competitor crm pricing" and "competitor crm reviews" not already been added as negative keywords?
- PMax Test served impressions but generated zero clicks — are all ads in that campaign approved, and can you provide the current approval status and creative relevance review?
- What is the plan and timeline to reallocate the $3,790 in zero-conversion budget toward the three campaigns with a demonstrated conversion history?
- Can you provide the ad-level report and landing page data so Creative Effectiveness and Landing Page Experience can be assessed in the next audit cycle?
Appendix — Data Provided
- campaigns.csv — detected as google campaigns (5 rows)
- search_terms.csv — detected as search terms (9 rows)
Confidence notes
- Creative Effectiveness not evaluated: No ad-level report uploaded
- Landing Page Experience not evaluated: Landing page data not included in v1 uploads
AdStake is an independent marketing assurance platform. We do not manage campaigns, sell media, or accept agency referral fees. Every figure in this report is traceable to the uploaded data; model-based estimates are labeled as such. No conflict of interest. Ever.
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